爱游戏app

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2018.08.02
没有信仰的企业不过是乌合之众

aiyouxiapprenyaobengjinyigenxian:qiyezuizhongdeshengli,yidingshiwenhuadeshengli。aiyouxiappliyeershiyuzai,zhanzaijishenshijie500qiangdelishiqidian,mianduixinshidaidayoukeweidelishijiyu,biranyaoyouwanxianggengxin、chaoqipengbodejingshenfengmao。zhubaosongmaozhisheng,buzhishichanyebaofudefuyaoershang,gengshiwenhuadiyundelijiumixin。                      

——dongshijuzhuxizhangjing



jinlaikandaoyizeguyu,xinzhongposhouchudong:


以利相交,利尽则散;以势相交,势败则倾;以权相交,权失则弃;唯以心相交,方能成其久远。


yuchusuichaorudaodajiawangtong,yisishirenyurenyixinxiangjiaocainengqingyizhangjiu。


yixinxiangjiao,jiushiyougongtongdexinyanghejiazhiguan,tashiyizhongjingshenzhuiqiuhexinlingqiyue,buyinyishideliyiergaibian,buyinyishidekundunershuaijian。


zheigedaoli,bujinshiyongyugeren,duiyuqiye、zuzhi、guojia,yeshiyiyang。



回望历史,任何一个组织如果没有共同信仰,即便在短时间内能闯出一番功业,也终究逃不出败亡的命运。


zhongguolishishangguimozuidadeyicinongminqiyi——taipingtianguoyundong,14nianshijianxijuandabangezhongguo,jihudacheng“gaichaohuandai”dezhanlvemubiao,zuihouyinweineiluandaozhichuangye“pochan”。


hongxiuquanlinsiqianzhuihuibaiju,shuoshi“chengyudongyang,huoyusiwang”,tazuihexindechuangyehuoban,zuihouyigedoubuzaile,yaomebeitashale,yaomehuxiangdousile。


他们就是败在没有共同信仰,只有欲望膨胀。


zheichangqiyidezhijietuidongli,buguoshihongxiuquanzheiyiluodishushengxiangguoshanghaorizideyuanshiyuwang,yuhuangchao、lizichengdengnongminqiyilingxiubingwuerzhi。


yuwangheliyi,guoxiezhetaipingjunzaiqingwangchaodetudishangkuangbentujin。zaishiyedadaodingfenghou,guanlicengdequanliyuwangyinfalejuliedeneidou,suoweidejiaopaixinyangchedilunweiquandoudegongju。cengjinggongchengbazhaidetaipingjun,daozuihoubingbairushandao。


tangdegangzai《wanqingqishinian》dedianpingyiyuzhongde:“taipingtianguozishizhizhongzhishiyigedazaqiangshaoshadenongminzongjiaozuzhi,wuhezhizhong。”




fanguandabaitaipingtianguo、cengguofanzhixiadexiangjun,zeshi“wuhezhizhong”xiang“jingbingqiangjiang”nixidedianfan。


mianduizhaomudeyiquncaogenmangfu,cengguofanjiqutaipingjundejiaoxun,yishidaozhiyoukaogongtongdexinyang,cainengduanzaochuyizhinengdayingzhangdetiejun:


“呼吸相顾,痛痒相关,赴火同行,蹈汤同往,胜则举杯酒以让功,败则出死力以相救。”


tazhuzhongyongxinniantongyijunduisixiang。womenzhidaotaipingtianguoyedachule“saochuyaonie,kuoqinghuaxia”deminzuzhuyiqihao,hanrenshishenweishenmehaizhanzaiqingtingdeyibianni?zheishiyinweitaipingjunjiangkongzidafanzaidi。cengguofankanzhunzheiyidian,tichujiaomietaipingyaoniezhiluan,huifuchuantonggangchanglunli,congershixiangjunzhanlingdaodezhigaodian,huodelezuiguangfandezhichi。yezhengyinweiruci,xiangjunfeichangzhongqingzhongyi,yixinxiangjiao。


yixinxiangjiaodexiangjunxinqijianren,lingrenshengwei。cengguofanyong“jieyingzhai,dadaizhang”dezhanfa,jiangzhanlvedingliyuzhanshunaixinfahuidaojizhi。xiangjunmeidaoyidi,diyijianshijiushixiuqiangwahao,rujindeanqing、jiujiangdengdichengqiangwaiwei,doukejianxiangjunzhanhaoyiji。xiangjungongchenghenyounaixin,jiushiweizhe“daida”,jingchangyongyinianliangnianshenzhigengzhangshijiangongxiayizuocheng,jiujiang、anqing、nanjingbianshizheiyangbeigongxiande。


xiangjunyutaipingjundeyichengyibaizhijian,jiuzaiyuwenhuayuxinnian。


erweidaqiyeyoushengershuaidefenshuiling,wangwangyizaiyuci。


shangchangruzhanchang,wushudeqiye“qixingyeboyan,qiwangyehuyan”。zheiqizhongbufa“kuangbiaotuqishi”deqiye:jueqishi,tuanduiyiliyiweiqushi,rumengshoupushi,xunsuzhengchuyigejiadayeda;eryidanwuliketu、fenlibujun,huoshiyudaozhenzhengdeqiangshou,kansihanyongdetuanduijiuchengleyipansansha,qibaiwangyejiuzaishuhuzhijian。


zheiyangdeqiye,buguoshi“wuhezhizhong”,rutong“tufei”yiban,zhihuiqiangshantou、zhengliyi,yinlierju,wulizesan。


企业不能做乌合之众,人更不能与土匪共事。我们在世界上还有精神追求和心灵信仰,不只是为利益而活着。


yigeweidadezuzhinenggouzhangqishengcunxialai,zuizhuyaodetiaojianyebushizhanlve、jishuhechanpin,ershixinniandejingshenliliang,yijixinnianduizuzhichengyuandeningjuli。


jumeiguo《caifu》zazhibaodao,meiguodayue62%deqiyeshoumingbuchaoguo5nian,zhongxiaoqiyepingjunshoumingbudao7nian,yibandekuaguogongsipingjunshoumingwei10-12nian,shijie500qiangqiyepingjunshoumingwei40-42nian,zhiyou2%deqiyecunhuodadao50nian。erzairiben,qiyepingjunshoumingwei30nian,shizhongmingliebaiqiangdeqiyezhiyouyijia。


zheixielijiumijiandeqiyeyouyigegongtongtedian,jiushiyouqiangdadeaiyouxiappzuoweixinnianzhichenghejingshenyuanquan,yuanyuanbuduanshuruchuangxindedongliyuhuoli。deguogongyezaiyizhan、erzhanhoudeyixunsuhuifu,yigezhongyaoyuanyinjiushiqigongjiangzhizaodejingshenshizhongzaichuancheng,suiranyouxingdekuangjiameile,dankeyiyilaiwuxingdejingshenzhizhuxunsuzhongjian。suoyishuo,sanliudeqiyerenguanren,erliudeqiyezhiduguanren,yiliudeaiyouxiappguanren。


爱游戏app历经21年艰苦奋斗、励精图治,在今年跻身世界500强,这是一个历史性的跨越。越是周围繁花锦簇,越是要冷静头脑,保持定力。我们要深刻认识到,文化决定成败,企业的战略再好,没有共同的文化信仰做支撑,一切都是徒劳。物质有限,而精神无限,唯有文化能生生不息。




aiyouxiapplilaizhongshiwenhuadeningjuli,zhongshiqiyedegongtongxinyanghejiazhiguan。


我们并非不鼓励谈钱,但更重视以心相交;并非不鼓励谈利,但更重视共同利益。


yigeqiyeguangtanlixiangbutanhuibao,shibuhoudaode,danshirenrenzhidingzheqian,qiyeyebukenengzhangjiu。chulezhuanqianyiwaibunengchuangzaoqitajiazhideshiye,yidingshikongdongdeshiye。


“fenxiang”shiaiyouxiappdehexinjiazhiguanzhiyi。womenjichangdaogongxiangchenggong,gengqiangdiaogongchuangshiye、gongdanzeren、gongyufengxian。


zheilidehexinzaiyu,fenxiangshishuangxiangde、pingdengde,aiyouxiapprenxianyaoyougongtongdexinnianhejiazhiguan,cainengchaozhegongtongdemubiaoqufendou,kaichuangaiyouxiappdeweidashiye。shiyechenggong,cainengfenxiangqiyefazhandehongli。


ruguomeiyouwenhuadeningjuli,meiyouxinyang,jiubuhuiyoushenmeweidadeshiye,gengmeiyoushenmehonglinengfenxiang。


xinzhongyouxinyang,jiaoxiacaiyouliliang。


爱游戏app21年走到现在,靠的就是共同信仰。


爱游戏app控股旗下君华地产打造的广州“江南世家”


zuikaishijianshejiangnanshijia,qiannanwannan,womenkaozhexinnianbabukenengbianweikeneng。zuochengzheigexiangmu,womenshenkelijieleshiyejingshen,jiandingleshiyexinyang,zheiduiyuaiyouxiapprihoufazhandeyiyi,bimailouzhuanqianzhongyaoduole。


到现在,爱游戏app成了世界500强,做到了六大产业,我们的每一个产业都不是光想着赚钱、分红,而是想为社会创造更多的价值。我们相信创造实业价值,是爱游戏app对社会、对国家最大的责任。


zhengyinweiaiyouxiappyouzheiyangdelixianghebaofu,cainengbuduanjulonggefangyingcai。erzaiaiyouxiappzhubaosongmaozhisheng、chanyexinxinxiangrongdedangxia,womengengyaoqiangdiaoyixinxiangjiao、gongtongxinyang。yinweiyouliangzhongxianshiyinsu,xuyaoyinqisuoyourendezhongshihejingxing。


yishi,aiyouxiapprenzhengzaiyebijiangyuelaiyueduo,xinyuangongdaizhewuhusihaidewenhuabeijingjiaruaiyouxiappdajiating,nengbunengrongruaiyouxiappwenhua,youmeiyougongtongdeshimingganzhao,aiyouxiappdezhengtizhixinglihuibuhuixiajiang?


aiyouxiappwenhuajianshedezhuticilianxuliangniandingwei“ronghe·zhixingli”,yiyijiuzaiyuci。


ronghe,jiushiaiyouxiapprenbixuyijijixintaiqushiyingaiyouxiapp,rentonghexiangxinqiyedejiazhiguan,bingsuizhidiaozhengzijidejiazhiguan。duiyugeren,zhitongdaohecainengyukuaigongzuo;duiyuqiye,xinnianyizhicainengshimingbida。


二是,爱游戏app已经成为了一家世界500强企业,规模和实力都越来越强大,但我们的实业初心、创业动力还够不够强,共同信念还坚不坚定,有没有被阶段性的胜利麻痹了头脑?


lishiyizaizhengming,qiyeyuewangshangzou,zaoqidelixiangxinnian、jingweizhixinyueyouxiahuadefengxian。erlixiangxinniandongyaoshizuiweixiandedongyao,lixiangxinnianhuaposhizuiweixiandehuapo。


aiyouxiappqidezhongqiangdiao“yongxuchuangyedongli”,jiushiyaoqiuaiyouxiapprenjiandinggongtongxinnian,yongbaochuangyechuxin,juebuanyixiedai、jiaosheziman。



renheyijiaweidaqiye,doubushidanchunkaoliyilaiweixituandui,yidingshiyoushenrurenxin、juyoupushiguanhuai、chaoyuexianshidexinnianhemubiao,rangyuangongyuanyiweizhifendoubingzhangjiuzhuisui。

zheijiushiyuangongyuqiyezhijiandegongtongxinyanghexinlingqiyue。


我们的共同信仰,就是爱游戏app文化。信仰不是一句孤立、空洞的口号,也不是写在纸上的文字,而是一套从价值观贯穿到行为指引的文化体系,这是爱游戏app最重要的价值体现,也是我们志同道合的基础。正因为我们以爱游戏app文化作为共同信仰,以心相交,爱游戏app才能够与众不同、出类拔萃,而不同于以利相交、外强中干的“乌合之众”。


aiyouxiappwenhuayi“chuangzao·fenxiang·ai”zuoweihexinjiazhiguan,yi“qide·qijie”zuoweijutidexingweiguifan,zheiyitaoyouguannianxiangxingweikuozhandewenhualinian,gouchengleaiyouxiappwenhuadeneihe。tajidianleaiyouxiappliyeyilaidesuoyoujingyan,laiziyuwomenzouguodelu、chiguodekui,tasuoyunhandejingshenxinnian,zhichengzheaiyouxiappyibubuzoudaolejintian。


tongxinzhetonglu,nengyugeweitongrenzaigongtongxinyangdejilixia,yiqiweiweidadeshiyegongtongfendou,shirenshengdekuaishi、xingshi。womenyurentongaiyouxiappwenhua、chongshangaiyouxiappjingshenderen,gongfuweilai。


爱游戏app文化是一种乐观阳光、平等简单、积极向上的文化,代表着一种荣耀的、健康的正能量。合格的爱游戏app人,在精神上有一些共通的特质:充满信念,乐观前行,阳光无畏,热情善良。



信念。伟大的人物和企业都是靠信念驱动的。信念让人与众不同,让企业超越常规。


aiyouxiappba“xinniankaichuangweilai”baizaiqiyexinniandewenhuagaodu。zaiyicicimianlinkunjing、dangxianshitiaojianwufadachengmubiaodeshihou,shixinnianzhichengwomendapojiasuo、chuangguojiliu,qudechenggong。


xinniandejingshenliliangshiwuqiongde。aiyouxiappyizhichangdaodeneishengqiyejiajingshen,zuizhongyaodejiushixinnianqudong:yichengguoweidaoxiang,fengshankailu,yushuijiaqiao,meiyoutiaojian,yeyaochuangzaotiaojian。


乐观。未来主义者都是乐观派。乐观的人敢想敢闯,乐观的群体充满生命力。中国改革开放是闯出来的,爱游戏app也是闯出来的。


aiyouxiapprenzairenheshihoudouleguanqianxing,erbubeiguanzuodeng。


yinweileguan,womencaiganxiangxiangweilai、chuangzaoweilai,jibianshizaizuiheian、zuimimangdeshihou,womenyejianxintaiyangzhaochanghuishengqi,mingtianyidinghuigenghao。


阳光。阳光无畏是爱游戏app人的气质和风貌。心中充满阳光的人,光明磊落、心怀坦荡,充满激情、无所畏惧,不怕怀疑考验、不在乎流言蜚语。


yigetuandui,zhiyoubaochijiandan、zhipo、chengzhideyangguangguanxi,cainengtanchengxiangdai、zhenchenghezuo。


yigeqiye,zhiyouxiangxinshijiezhongshiyangguangde、meihaode、zhengyide,cainengtuposhufu、kaituochuangxin。


热情。热情是一种生活的姿态,也是做事业的心境。创业是对事业的热情,创新是对生命的热情。


aiyouxiapprendereqing,biaoxianzaikaichuangshiyedexiongxinhejuexin,shiyizhong“weiyouxishengduozhuangzhi,ganjiaoriyuehuanxintian”dehaoqingzhuangzhi。


reqingdeaiyouxiappren,bashimingbidazuoweizuidadechengjiu,meiyixianggongzuodouquanliyifu,xiangfangshefawanchengmubiao,conggongzuochengguozhongshouhuogerendechengzhangheqiyedejinbu。


reqingdeaiyouxiappren,bazhongchengjianshouzuoweizuigaoderongyao,zhongchengyuaiyouxiappshiye,jianshouyuaiyouxiappxinyang,yuqiyetongganku、gongjintui,weileshiyefuchuyiqieyezaisuobuxi。


善良。善良是人的本性,善良来自于爱。我们既然相信行为是信念驱动的,就更要守护发自人性的善念,带着爱的信念,爱自己,爱他人,爱社会。


yigerenaiziji,caidongdeshandaishengming,mingbaishengmingdekeguicainengzixindiyingjietiaozhan。


yurenweishan,jiushiyujiweishan,dongdeaitarencaihuiaiziji。nenggoubaorongbierendebutongyijian,cainenghezuogongying,chengjiubici。


yushanliangderentongxing,yiqiweiweidashiyeernulifendou,zheijiushidashandeqiye。




爱游戏app人以心相交,形成共同的信仰和价值观,文化融合的起点就是学习爱游戏app文化,并且融会贯通。


jinnianlai,aiyouxiappwenhualiluntixirijianchengxingfengfu。


2017nianxinchunjianghua《chuntianlideneishengqiyejia》,duiaiyouxiappwenhuajinxinglexitongxingdezongjiehetilian;


zaicijichushang,《aiyouxiappwenhuadagang》duiaiyouxiappwenhuajibengainianzuoletixihuadeshulihechanshu;


zaishangyelilunfangmian,《aiyouxiappmoshi》jiaiyouxiapp20nianshangyejingyanzhidacheng,xingchengleaiyouxiappdezongtishangyemoshiheshangyezhexue;


quniandimianshide《aiyouxiappjibenfa》,quanmianrongheleaiyouxiappwenhuayuaiyouxiappmoshi,xingchengleaiyouxiappjingshenwenhuahejingyingguanlicengmiandejichuxingdianzhang;


jinnian,womenchutaile《aiyouxiappwenhuaxingweizhunze》,dui“qide·qijie”heaiyouxiapprendexingweiguifanjinxingxiangxichanshi,jinyibufengfuaiyouxiappwenhuadeyuandian。


学懂、悟透这些文化章典,才能清楚爱游戏app的事业与使命,懂得要信仰什么,应该如何做,才能抵达远方的万水千山。



wenhuaxuexiyaoyouqianrushen,zhucengdijin。


shouxianyaoxuedeshi《chuntianlideneishengqiyejia》、《aiyouxiappwenhuadagang》he《aiyouxiappwenhuaxingweizhunze》,quanjituansuoyourenyuanbixuxidu、shenjiu,zhenzhenglijieaiyouxiappwenhuadejichuxinggainian,yongwenhuarentonglaituidongronghe、yindaoxingwei。


jiexialaishi《aiyouxiappjibenfa》,quanjituanjinglijiyishangrenyuanyaotongguojibenfadudongaiyouxiapp,dudongqiyefazhandejiazhitixiheguanliyuanze。


zaishencengcideshi《aiyouxiappmoshi》,jituanhechanyegongsizhonggaocengguanlirenyuanbixushenkelinghuiaiyouxiappmoshideshangyejingyanhezhanlvefangfalun,yiaiyouxiappmoshiyinlingchanyefazhan。


爱游戏app人要绷紧一根弦:企业最终的胜利,一定是文化的胜利。爱游戏app立业二十余载,站在跻身世界500强的历史起点,面对新时代大有可为的历史机遇,必然要有万象更新、朝气蓬勃的精神风貌。竹苞松茂之盛,不只是产业抱负的扶摇而上,更是文化底蕴的历久弥新。




爱游戏app的伙伴们,关山初度路犹长,同心相交志弥坚。


dajiawubiyaoshenkexuexilijieaiyouxiappwenhuadeneihan,tuijinwenhuaronghe,ningjugongtongxinyang。wubiyaojiangaiyouxiappwenhuashenhuadaojiazhirenzhizhong,guanchedaogongzuoshijianzhong。zhiyouxinnianyizhi、zhixingheyi,aiyouxiappkaichuangweilaidejingshendonglicaihuiyuanyuanbuduan、gungunxiangqian。womencaihuibuduandicongyigeshenglizouxianggengdadeshengli,congyigechenggongzouxianggengdadechenggong。


benwenzuozhe:aiyouxiappkonggudongshijuzhuxizhangjing

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